PrimaDonna New Arrivals for Spring!

Most women don’t connect their lingerie drawer to their well-being. But here’s the truth: what you wear underneath impacts everything from posture to circulation to mental health. Think about it. A bra that pinches, pokes, or sags creates shoulder tension, strains your back, and even affects your breathing. Meanwhile, a perfectly fitted bra lifts more […]

Fabulous outfits begin with the proper undergarments. When you lift, support, separate, and smooth things out, your clothing drapes better and enhances your figure. While this may not be new information, you might be surprised to learn that your underpinnings don’t have to be dull to be effective. Your bras and panties can—and should—be as […]

How many times have you seen the words “New Year, New You” this week?   Probably hundreds.  I suppose it’s meant to be motivating – to hint at the possibilities for change in the year ahead – but it always has the opposite effect for me: it hits a nerve. The implication that as women we […]