Getting ready to kickstart your year with new health and fitness goals? Then you absolutely need a properly fitting sports bra! You’d be surprised by the amount of women who wear their regular bras, stretched-out old sports bras, or the wrong sizes to workout in. A lack of support can lead to discomfort and back pain, and even connective tissue damage that can cause stretch marks and sagging.
Why is it so hard to find the right sports bra? It seems like shopping for such a common garment should be easy, yet many women still end up with ill-fitted bras. When your sports bra is too loose it won’t provide enough support during your workout. If it’s too tight it can be restrictive. You should feel supported and still be able to breath comfortably in your sports bra—and you should never need to wear two at once.
Too Tight:
Too Loose:
Be sure to buy the right sports bra for the right activity. You’ll need a higher-impact bra for an activity that requires a lot of movement like running, and a lower-impact bra for a more static workout like weight-lifting.
Introducing the new In-Pulse Sports Bra by Empreinte! After 3 years of development, research and testing, Empreinte has entered the activewear world with In-Pulse, an athleisure-inspired sports bra with a modern graphic vibe. This exciting new arrival features breathable foam spacer cups, underwires for ultimate support, and a fun graphic print! Available in Black, and Bubble Pink. Bands: 28–38. Cups: D–H.
The Kate Sports Bra by Ulla Dessous is designed to provide a combination of fit, support and comfort. The shoulder straps have an ergonomic design to ensure comfort, while the cups feature large side support panels for optimum fit. The antibacterial fabric inhibits the buildup of odours, and feels soft on the skin. Available in Black and White. Bands: 32–46. Cups: E–K.
*Available in-store and online, some restrictions apply.
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