October is Breast Cancer Awareness Month. Breast cancer is the most common type of cancer in women in British Columbia. However the breast cancer death rate has dropped by 44%, and the 5-year survival rate is now 87%, thanks to research advancements in early detection, diagnosis, and treatment.

Diane’s Lingerie, St. Hilaire, and Paper Label are working together to raise funds and create a world where no Canadian has to fear breast cancer.


Self Examination

Knowing how to perform a breast self-examination is an important part of breast cancer awareness.

  1. Remove all clothing above the waist and lie down. This spreads your breasts evenly over your chest and makes it easier to feel lumps or changes. Alternatively, check them while in the shower – soapy fingers slide easily across the breast.
  2. Feel all of the tissue from the collarbone to the bottom of the bra line and from the armpit to the breastbone.
  3. Use the pads of your three middle fingers, not your fingertips, and make an up-and-down or a spiral pattern moving your fingers slowly in small coin-sized circles. 
  4. Use three different levels of pressure to feel all of your breast tissue: light pressure to feel the tissue close to the surface, medium pressure to feel a little deeper, and firm pressure to feel the tissue close to your breastbone and ribs.

Make a Difference

Let’s all make a difference! By engaging in the fight against breast cancer, we want to support women regardless of their situation. For every Chantelle bra sold in October, together Saint-Hilaire and Diane’s will donate $2 to the Canadian Breast Cancer Foundation!


Read for the Cure

Read for the Cure is an annual literary event where book lovers come together with bestselling authors for an incredible evening to support cancer research. Paper Label has been a supporter of the Vancouver chapter since its inception. This year they’ve expanded their contribution with this cheeky sleepshirt. All proceeds from the sale of these shirts will be donated to Read for the Cure and Cancer Research.